I found this in... I think it was Allure? December 2011? Whatever - it was recent, and it was one of those evil "women" magazines that really serve no purpose for women other than making them feel like crap.
This is supposed to be a fragrance ad...? Yes, I totally get "smells like applesauce" from this image.
The seductive bedroom eyes; the apple symbolizing Eve and the forbidden fruit; her shirt's falling off, I guess so you can smell her better; but the wind is blowing her scent away with her hair; and I think it just rained on those apples. Sidebar: there was no sample smelly thing to accompany this ad. I checked the rest of the magazine - every other fragrance ad had a sample smelly thing (some of the ads towards the beginning did not, but the same fragrance was advertised again throughout the magazine with a sample). Ironic. There were much more demeaning and "how-the-hell-do-you-get-fragrance-from-that?" ones, like Natalie Portman topless with a big bow in her hair like a little girl for Dior, but this one is not only offensive through imagery, it has the ever-so-helpful instructions to guide young women: Be Delicious.
The last time I checked, "delicious" was an adjective that referred to taste. Does this perfume taste good? That would be messed up on an entirely different level, but assuming that it does not have a flavor meant to be tasted, the objectification of the woman is sickening.
Be the forbidden fruit. Be seductive. Be beautiful the way we think you should. Be Delicious.
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